Astro chooses Kaltura to power its autonomous streaming


New York, NY, December 21, 2021 (GLOBE NEWSWIRE) – Strong points:

  • Malaysia’s leading content and entertainment company Astro selected Kaltura TV platform in power sooka, its standalone streaming service offering for digital and mobile millennials
  • sooka went live in June 2021 across Malaysia on web, iOS and Android mobile devices
  • Sooka ranked number one entertainment app on Google Play within two weeks of launch
  • sooka offers a hybrid advertising (AVOD) and subscription (SVOD) business model to encourage increased customer acquisition and convergence
  • Astro leverages the benefits of streaming TV from the cloud, with a feature-rich, flexible, scalable and resilient platform powered by Kaltura Cloud TV technology, as well as hosting on AWS

Kaltura, (NASDAQ: KLTR) the video experience cloud, today announced that AstroMalaysia’s leading entertainment and content company has chosen the Kaltura TV platform to power sooka, its new streaming service for millennials. Leveraging the multiple benefits of Kaltura Cloud TV, sooka went live in June across Malaysia and is hosted on Amazon Web Services (AWS).

Astro selected the Kaltura TV platform for sooka following a competitive RFP. Kaltura technology enables Astro to deliver linear channels, live events, and on-demand viewing experiences across the web, iOS and Android mobile devices.

Astro chose Kaltura as their technology partner because of their multiple benchmark cloud TV deployments around the world. In addition, a major influencing factor has been the flexibility inherent in the Kaltura TV platform. This has allowed Astro to integrate multiple business models and payment methods such as Google In-App Billing and Apple In-App Purchase, with direct carrier billing soon to follow.

Kaltura further demonstrated the power of its productive approach to deploying cloud TV projects. It delivered the solution for sooka in less than six months, allowing the service to go live in time to broadcast UEFA EURO 2020. This resulted in a high impact debut for sooka, which ranked the entertainment app. number one on Google Play within two weeks of launch.

sooka offers its viewers a freemium package with a selection of advertising content that can be extended to larger content sets based on multiple subscription plans. It features live sporting events like the Premier League, Euro 2020, the 2020 Olympics, BWF badminton, NBA and Formula 1, as well as over 4,000 hours of Malaysian and Asian dramas, movies and variety shows. Malaysia’s favorite, with an upcoming pipeline of original and exclusive sooka.

“We created sooka as a standalone streaming service offering to capture digital and mobile millennials with a unique value proposition in the face of an increasingly crowded OTT space. The flexibility of Kaltura’s TV platform allows us to quickly adapt to viewer preferences and engagement models and it supports our business model. Kaltura was able to smoothly integrate the solution into our existing ecosystem and meet our tight schedule very quickly, ”said Euan Smith, CEO of Pay-TV and Group COO at Astro.

“We are very happy to support Astro,” said Sameer Vuyyuru, director, responsible for global telecommunications business development at AWS. “Being chosen to enable Kaltura to deliver sooka to customers is another strong endorsement of the cloud TV capabilities made possible through the work of Kaltura and AWS. “

“Pay TV providers around the world recognize the benefits of cloud TV as the optimal engine for delivering Over-The-Top (OTT) services as part of a super-aggregation strategy and the best way to go. reach the public wherever they are, ”said Nuno Sanches, Managing Director, Media and Telecommunications at Kaltura. “We are proud to have been commissioned by Astro to launch sooka, and we look forward to continuing to support Astro as it engages more and more subscribers with this exciting new cloud TV service. “

About Astro
Astro is Malaysia’s leading content and entertainment company, serving 5.7 million homes or 73% of Malaysian TV households, 6,400 businesses, 16.8 million weekly radio listeners (FM and digital), 14 , 3 million unique monthly digital visitors and 3.0 million buyers through its television, radio, digital and commercial platforms. www.astro.com.my

About Kaltura
Kaltura’s mission is to power any video experience for any organization. Our Video Experience Cloud provides live, real-time, and on-demand video products for businesses across industries, as well as industry-specific solutions, currently aimed at educational institutions, media and telecommunications companies. Underpinning our products and solutions are a wide range of multimedia services that are also used by other platforms and cloud companies to power video experiences and workflows for their own products. Kaltura’s Video Experience Cloud is used by leading brands reaching millions of users, at home, at school and at work, for experiences of communication, collaboration, training, marketing, sales, service client, teaching, learning and entertainment. www.kaltura.com.

For more media information, please contact:
Cynthia ritchie
+44 20 3514 2525
[email protected]


        


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