Contify’s competitive intelligence and market intelligence platform helps global telecommunications leader drive digital transformation

Contify's Market and Competitive Intelligence Platform Helps Leading Telecommunications Company Drive Digital Transformation Initiative

A global telecommunications company relies on Contify to create a centralized competitive intelligence repository to inform multiple departments

Understanding where your business fits in this mix with other businesses, identifying emerging trends and uncovering white spaces is essential for success.

– Mohit Bhakuni – CEO, Contify.

WILLISTON, VERMONT, USA, Oct 5, 2021 / – Contify, the one-stop-shop for competitive and market intelligence solutions, announced it has deployed its competitive and market intelligence platform to help a business global telecommunications company to build a comprehensive and centralized repository for easy access to competitive intelligence.

The company was looking for competitive and market intelligence software that could help it:
Build a centralized repository for market and competitive information that stakeholders from various departments of different functions and geographies could access, and which could integrate their paid research reports for easy access
Analyze information and present it in easy-to-use visual formats such as overviews and summaries of industry topics, competitor analyzes, event and trend analysis, word clouds, stakes up-to-date, as well as reports; all this accessible in powerful and intuitive dashboards
Track the business activities of their competitors across a variety of categories, as well as industry topics relevant to their digital transformation initiative

Contify’s competitive intelligence and market intelligence platform saved the company 60 hours per month / analyst, which were spent on manual collection and organization of competitive intelligence. Previously, the services of the telecommunications company searched for information in multiple data sources and could never find the relevant information in time. It was difficult to find information buried deep in the multi-page PDF reports. Contify integrated these premium data sources into its platform, which was then used as a centralized CI library, helping the company to easily access relevant information.

The telecommunications company’s project manager says: “Changing customer demands and evolving ICT innovations have made the telecommunications industry much more complex than it was ten years ago. Contify’s solution helped us close gaps in our business and competitive intelligence process, and significantly accelerated our global digital transformation initiative. Adding a centralized repository to our M&CI arsenal and integrating paid research reports into it has been a game-changer for us. “

“The best companies are rapidly embracing digital transformation and expanding into adjacent markets. Understanding where your business fits in this mix with other businesses, identifying emerging trends and uncovering white spaces is essential for success. That’s why telecom companies should use competitive intelligence as a compass, which helps guide them in their digital transformation. A business and competitive intelligence platform such as Contify provides organizations with a centralized repository for all their information and thus promotes a data-driven decision-making approach that allows them to be competitive in this very dynamic digital economy. », Says Mohit Bhakuni – CEO of Contify.

Read the case study here.

Contify addresses the unique market intelligence needs of businesses in industries such as manufacturing, automotive, banking, insurance, consulting, market research firms, SaaS-based companies, technology and pharmaceutical companies.

About Contify

Contify offers a unique market and competitive intelligence solution that tracks information on competitors, customers and industry segments. It allows users to collect, store, and share information across the organization. Intelligent (actionable) insights are extracted by researching and analyzing information from over 200,000 online sources including news, corporate websites, social media, reviews, discussion boards, offers employment, regulatory portals, etc.

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