Dialog Axiata ranked “Most Valuable Brand in Sri Lanka” by Brand Finance for the 4th consecutive year

From left to right: Ruchi Gunewardene, President of Brand Finance Lanka, Supun Weerasinghe, Managing Director of Dialog Axiata Group, and Amali Nanayakkara, Marketing Director of Dialog Axiata Group

  • Also recognized as the “Most Loved Telecom Brand” by Brand Finance for the 6th consecutive year

Dialog Axiata PLC, Sri Lanka’s leading connectivity provider, has been awarded the title of “Sri Lanka’s Most Valuable Brand” for the fourth consecutive year by Brand Finance, the leading independent brand valuation consultancy in the world, during the 19th edition of its annual review.

With a brand value of Rs. 54 billion, Dialog also retained its AAA brand rating for the third consecutive year, as well as the title of “Most Valuable Telecom Brand” for the 15th consecutive year, reaffirming the philosophy of brand of empowering and enriching Sri Lankan lives and businesses.

Dialog continued to make progress in propelling Sri Lanka into a digital nation through the creation of sustainable digital ecosystems that are accessible, affordable and inclusive, and that benefit customers, businesses and communities alike. These accolades reflect the feelings of trust placed in the brand by over 17 million Sri Lankans who resonate with the company’s values ​​of ‘Service from the Heart’ in its unwavering commitment to delivering ‘The Future’. Today’.

Furthermore, reflecting the deep impression that the Dialog brand has left on the hearts and minds of Sri Lankans, Dialog has been recognized as the “Most Loved Telecom Brand” for the sixth consecutive year.

These accomplishments also recognize Dialog’s ongoing efforts to support the many facets of communities during the pandemic, including advancing the country’s health sector through critical care infrastructure improvement initiatives, providing communication facilities for healthcare workers and the empowerment of the National 1390 COVID-19 Integrated Home-based Care Solution.

In addition, the company has also facilitated students across the island with the expansion of Nenasa TV – the largest free digital education platform, provided data scholarships to 100,000 needy school children and has extended free connectivity facilities to all child development centers nationwide, as well as numerous relief programs for communities affected by the pandemic and natural disasters.

Additionally, as part of a mission to address food insecurity caused by the economic crisis among vulnerable communities across Sri Lanka, the multi-corporate humanitarian alliance “Manudam Mehewara” was initiated by Dialog Axiata in April 2022. This program is carried out with several partners in mind, namely MAS Holdings, Hemas Holdings PLC, CBL Group, Citi, Sunshine Holdings PLC, Sarvodaya Shramadana Movement, as well as PwC Sri Lanka and aims to help more than 200,000 families in need.

Supun Weerasinghe, Managing Director of Dialog Axiata Group, commented, “We are honored to be ranked as ‘Sri Lanka’s Most Valuable Brand’ for the fourth consecutive year, ‘Most Valuable Telecom Brand’ for the 15th year in a row and the “most loved telecom brand”. ‘ for the sixth consecutive year.

“This recognition, echoing the sentiments of our loyal customers, continues to guide us on our journey to empower Sri Lankan lives and businesses, while propelling our country’s digital ambitions towards a sustainable future for all.” We remain committed to providing the latest technology and connectivity, underpinned by inclusive and equitable access to transformative solutions for the communities we serve.

Brand Finance Lanka Chairman Ruchi Gunewardene said, “We congratulate Dialog for being able to maintain its position at the top of our chart. It is the benchmark brand for others to follow. His ability to build brand strength across many of the metrics we measure in the telecom industry allows him to maximize the value of the Dialog brand. »

Brand Finance is the world’s leading independent brand valuation consultancy, with offices in over 20 countries, including Sri Lanka. Brand Finance bridges the gap between marketing and finance by quantifying the financial value of brands.

Brand Finance calculates brand values ​​in its rankings using the Royalty Relief approach – a brand valuation methodology that conforms to industry standards defined in ISO 10668. This is to estimate future revenue that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a “brand value” understood as a net economic benefit that a brand owner would obtain by licensing the brand in the market free.

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