Flytxt applauded by Frost & Sullivan for improving the marketing agility of telecom operators with its AI / ML applications

Flytxt’s AI solutions facilitate rapid decision-making and contextualize interactions to help carriers take customer engagement to the next level

LONDON, August 24, 2021 / PRNewswire / – Frost & Sullivan recognize Flytxt with the 2021 Global Company of the Year Award for Artificial Intelligence (AI) in Telecommunications Marketing. As the telecommunications industry shifted from rules-based marketing to augmented / standalone marketing, Flytxt adapted its technology using AI, data analytics, and machine learning (ML) to enable large-scale hyper-personalization.

“Flytxt’s unique software applications and best practices help telecommunications marketers make data-driven decisions that maximize customer lifetime value,” said Hemangi Patel, Senior Research Analyst for Frost & Sullivan. “Its AI / ML applications manage decisions and actions dynamically and contextually, quickly analyzing high volumes of data to find the best opportunities to increase customer value. Flytxt’s out-of-the-box solutions are easy to deploy and to be maintained without burdening in-house data engineers and scientists. “

Flytxt’s proprietary CVM technology (data model, integrated analytics, explainable AI, and privacy preservation) is delivered through a wide range of solutions used by more than 70 telecom operators around the world. The company helps businesses deliver complete, data-driven digital experiences through its omnichannel CVM solution that brings together AI, analytics, and marketing automation. CVM-in-a-box is a tightly packaged solution for small businesses and business units to quickly benefit from AI-powered marketing. CVM accelerator solutions provide AI and analytics specifically designed to augment organizations’ existing customer engagement systems and achieve desired CVM goals faster.

“Flytxt’s stand-alone and explainable AI applications drive marketing optimization at scale. These applications ensure that businesses will never miss an opportunity to maximize customer value across many micro-moments and contexts, ”noted Romanian Ahmed, Best Practice Research Analyst for Frost & Sullivan. “Its AI / ML solutions provide the right set of decision variables and logic to respond to changing market dynamics in different markets. With its continued innovation in AI / ML and proven results in various use cases across multiple markets, Flytxt is emerging as the AI ​​and analytics partner of choice for telecom operators to drive lifelong value for the customer. “

Each year, Frost & Sullivan presents the Company of the Year award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation in products and technologies and the resulting leadership in terms of customer value and market penetration. The Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development.

About Frost & Sullivan

For six decades, Frost & Sullivan has been recognized worldwide for its role in helping investors, business leaders and governments navigate economic changes and identify disruptive technologies, megatrends, new business models and companies to act, resulting in a continuous flow of growth opportunities to ensure future success. Contact us: start the discussion. Contact us: start the discussion.


Tarini Singh
Phone. : + 91-20 6718 9725
E: [email protected]

About Flytxt

Flytxt is a Dutch company and a pioneer in marketing automation and AI technology; specializing in delivering Customer Lifetime Value Management (CLTV) solutions for subscription and user businesses such as telecommunications, banking, utilities, media and entertainment (online) and travel. Our solutions are used by more than 100 companies, including 70 major telecommunications operators around the world, to increase customer lifetime value through increased upselling, cross-selling and retention.

Pravin Vijay
Phone. : + 91-9745961333
E: [email protected]

SOURCE Frost & Sullivan

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