Google started the week with another complaint.
This time it’s a group of German publishers and advertisers who are demanding the European Union (EU) stop the search giant’s plan to end its use of third-party cookies, the Financial Times reported on Monday (24 January).
The Politico publishing house Axel Springer and hundreds of publishers, advertisers and media groups have lodged a complaint with the EU Competition Commissioner Margrethe Vestager. It is claimed that Google is breaking EU law with its decision to end third-party cookies from the Chrome browser within the next year.
The result, critics say, will prevent advertisers, publishers and others from analyzing user preferences as they browse content online. It would be a kill as the sectors make revenue they claim.
According to a 108-page complaint, Axel Springer was joined by others, including the Federal Association of Digital Publishers. They claim that Google’s planned changes will hurt their businesses by allowing the search giant to collect user data in ways that won’t impact their ad-based search business.
The complaint is the latest attempt to force an investigation into Google that could result in fines of up to 10% of global revenue. The tech giant has been fined more than €8 billion ($9 billion) in three separate antitrust cases since 2012.
In response, Google said many other platforms and browsers have stopped supporting third-party cookies, while Google is the only one doing so openly and in consultation with regulators.
The complaint comes as the Senate Judiciary Committee voted last week to move forward with the American Innovation and Choice Online Act. The bipartisan measure aims to prevent big tech firms from favoring their own services over others.
Continue reading: Big Tech’s top three regulatory threats