GSM Outdoors Acquires Gary Yamamoto Custom Baits


GSM Outdoors has completed the acquisition of Gary Yamamoto Custom Baits. GSM Outdoors said the acquisition represents the company’s first step in the fishing segment.

Gary Yamamoto Custom Baits product line includes spinner baits, buzz baits, hooks, jigs, fluorocarbon line, baitcaster, casting rods and weights. Currently, the company ships “over 2.5 million baits worldwide each year.”

“This is a turning point at GSM Outdoors,” said GSM CEO Eddie Castro. “While our company has a long history of providing innovative products for hunters and shooters, we embrace and fully appreciate all aspects of the outdoors. Mostly our time on the water, just as much as we do in the woods or on the beach. The introduction of Gary Yamamoto Custom Baits into our family of brands aligns perfectly with our mission to provide consumers with premium products to help them be successful in their outdoor recreation activities.

“One of the most exciting acquisitions in GSM history, this places our flag in a whole new category with one of the most iconic fishing brands of all time,” said Zach Henderson, vice-president. president of sales of GSM Outdoors. “This is the one that excites me personally and I put some of my best bass in the boat by spinning a ‘Senko’ in the spring. We have many anglers on our team at GSM and I am delighted to see us continue to develop the legacy of Yamamoto baits.

Photo courtesy of Gary Yamamoto Custom Baits


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