New analysis from global industry analysts reveals steady growth in mobile data traffic, with market expected to reach 220.8 million terabytes per month globally by 2026

Editing: 16; Posted: November 2021
Executive pool: 7272
Companies: 53 – Players covered include AT&T, Inc .; Bharti Airtel Limited; China Mobile Limited; China Telecom Corporation Limited; China Unicom (Hong Kong) Limit; KDDI Corp. ; KT Corp. ; NTT DoCoMo Inc .; Orange SA; SK Telecom; Telefonica SA; Telenor ASA; Telstra Corporation Limited; Verizon Communications Inc .; Vodafone Plc Group. and others.
Blanket: All major geographies and key segments
Segments: Application (video, social networks, audio, other applications)
Geographies: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; UK; Spain; Russia; and rest of Europe); Asia Pacific (Australia; India; South Korea; and rest of Asia Pacific); Latin America (Argentina; Brazil; Mexico; and rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and rest of Middle East); and Africa.

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Global mobile data traffic market to reach 220.8 million terabytes per month by 2026
Mobile data traffic is the volume of data traffic transmitted over mobile networks and includes handset-based non-voice data communications traffic, such as text / multimedia messaging and a range of mobile Internet services. The mobile Internet continues to experience significant expansion, as evidenced by the continued increase in the number of subscribers and volumes of usage. The growth of the global market is expected to be driven by a number of factors including greater adoption of cloud-based video streaming solutions, increasing volume of content being streamed live, growing popularity of game streaming services video and the increasing use of videos as corporate training material. . A growing number of mobile users are taking advantage of the mobile Internet for web browsing, social networking, mobile messaging, VoIP calling, file sharing, video viewing, and e-commerce, all of which contribute to a sharp increase in the use of mobile Internet. In addition to these global drivers, the market is also driven by the increasing use of online audio, video and data sharing files in emerging economies. In addition, the market presents lucrative opportunities for higher penetration of mobile data traffic as the education industry adopts video streaming and highly advanced technologies are integrated into video platforms to deliver high quality videos. and engaging viewing experiences. The demand for mobile internet is also being influenced by the increased deployments of 4G and 5G networks and the broadening of the user base of mobile services on these advanced mobile networks across the world.

Amid the COVID-19 crisis, the global mobile data traffic market, estimated at 47.6 million terabytes per month in 2020, is expected to reach a revised size of 220.8 million terabytes per month by 2026 , with a CAGR of 28% compared to the analysis period. Video, one of the segments analyzed in the report, is expected to grow at a CAGR of 30.4% to 196.5 million terabytes per month by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and the induced economic crisis, the growth of the social media segment is readjusted to a revised CAGR of 26.6% for the next 7-year period. This segment currently represents a 12% share of the global mobile data traffic market. Mobile video, in particular, has grown in popularity in recent years, with video on demand, video telephony, and video messaging capturing a significant share of the market’s revenue. The increase in mobile video is primarily driven by increased investment in social video and the mobile-friendly subscription video-on-demand (SVOD) platform. In the recent past, social networking has become one of the most used internet activities among smartphone users. The ever-increasing number of smartphone users accessing social networking sites such as Facebook, Twitter and Google+ clearly demonstrates the penchant for these sites among smartphone owners.

The US market is estimated at 4.5 million terabytes per month in 2021, while China is expected to reach 61 million terabytes by 2026
The mobile data traffic market in the United States is estimated at 4.5 million terabytes per month in 2021. The country currently accounts for 7.2% of the global market. China, the world’s second-largest economy, is expected to reach an estimated market size of 61 million terabytes per month in 2026, with a CAGR of 24.7% throughout the analysis period. Other notable geographic markets include Japan and Canada, each projects growth of 17.3% and 21.3% respectively during the analysis period. In Europe, Germany is expected to grow at around 19.7% CAGR while the rest of the European market (as defined in the study) will reach 3.4 million terabytes per month by the end of the analysis period. The combination of a large user base of smartphones, data-intensive applications and huge data plans is expected to increase mobile data traffic in North America Region. Long-term growth of data in North America should be fostered by an increasing focus of customers on immersive services using augmented and virtual reality. It is estimated that the region will occupy a dominant position in terms of 5G subscription penetration over the next few years. Mobile data traffic is expected to show similar growth patterns in Western Europe. India is expected to make a significant contribution to mobile data traffic in Asia Pacific In the years to come. India has witnessed a significant wave of digitization and smartphone subscriptions amid the COVID-19 pandemic that has prompted large numbers of people to adopt digital services. The trend for factors such as remote working and the growing reliance on mobile networks to stay connected are leading to a noticeable increase in monthly smartphone data usage.

Audio segment to reach 4.7 million terabytes per month by 2026
Mobile audio services primarily include the streaming of digital audio content such as music over mobile networks. The popularity of digital music, the increased availability of sophisticated mobile handsets and high-speed data networks are improving mobile audio traffic on the Internet. In the global audio segment, United States, Canada, Japan, China and Europe will drive the estimated 14.5% CAGR for this segment. These regional markets representing a combined market size of 913.8 thousand terabytes per month in 2020 will reach a projected size of 2.4 million terabytes per month by the end of the analysis period. China will remain among the most dynamic of this group of regional markets. Led by countries such as Australia, India, and South Korea, the market of Asia Pacific is expected to reach 2 million terabytes per month by 2026, while Latin America will increase at a CAGR of 19.2% throughout the analysis period. Following

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Zak Ali
Director, Corporate Communications
Global Industry Analysts, Inc.
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