According to Mashable, although most analysts are talking about a single Apple event set to take place in the third week of September, a report claimed the company may not present everything at a single event.
However, not everyone seems convinced by the report’s claims. What is actually expected is that Apple is hosting an event in September to unveil products like the iPhone 13 series, followed by the iPad 9, Apple Watch Series 7, and AirPods 3.
Apple could then hold a separate briefing and launch event in early October to announce the M1X MacBook Pro family and hence the iPad mini 6. The M1X Mac mini might not be part of Apple’s announcement, as it would be delayed. thanks to marketing reasons.
Assuming the report’s claims are true regarding the two September events, that will still be an appropriate decision on Apple’s part. First, people expect to see a plethora of product announcements, and showing them off at a single event means viewers might lose interest in how long it takes to run the entire event.
If Apple chooses to keep the event concise, the company might not allow the time specified for each product feature, leaving out some key selling points and discouraging future customers.
However, the global health crisis has a habit of forcing companies like Apple to change their plans in the blink of an eye, so treat this report with a pinch of salt.