SAN FRANCISCO, December 13, 2021 / PRNewswire / – SitecoreÂ®, the world leader in digital experience management software, has positioned itself as a leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office users 2021-2022 Vendor Assessment (doc # US47524621, Dec. 2021). The paper compares the functional capabilities and go-to-market strategies of 12 CDP providers who primarily serve users in front-office functions such as marketing, customer experience, loyalty, support, services and sales, identifying individual strengths and challenges.
IDC MarketScape cites Sitecore’s key strengths in security, innovation, and data management in the document. According to the report, “Large enterprise customers who require global solutions, service and support should consider Sitecore a wise choice, especially those in the travel and hospitality, banking and payments industries. , media and advertising, retail and telecommunications. ”
âHelping Sitecore customers build meaningful relationships with their customers – and in so doing, transform them into loyal fans – is at the heart of everything we do,â said Sitecore CEO. Steve tzikakis. âWe are especially proud that IDC MarketScape underscores our focus on innovation. Whether organic or inorganic, this is essential as we continue to evolve our platform to meet the needs of our customers. “
For more information and to download an excerpt from the report, visit Sitecore.com.
About IDC MarketScape
IDC MarketScape’s vendor assessment model is designed to provide insight into the competitiveness of ICT (information and communications technology) vendors in a given market. The research methodology uses a rigorous scoring methodology based on both qualitative and quantitative criteria which results in a single graphic illustration of the position of each supplier in a given market. IDC MarketScape provides a clear framework within which product and service offerings, capabilities and strategies, as well as current and future success factors in the IT and telecommunications vendor market can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and potential suppliers.
Sitecore provides a digital experience platform that empowers the world’s smartest brands to build lasting relationships with their customers. A highly decorated industry leader, Sitecore is the only company that brings together content, commerce and data into a connected platform that delivers millions of digital experiences every day. Leading companies such as American Express, ASOS, Kimberly-Clark, L’OrÃ©al and Volvo Cars rely on Sitecore to deliver more engaging and personalized experiences to their customers. Learn more at Sitecore.com.
Sitecore is a registered trademark of Sitecore Corporation A / S in the United States and other countries. All other brand names, product names or trademarks are the property of their respective owners.
Senior Director, Communications