Will it or won’t it work? That was the question floating in the air after TelcoDR founder Danielle Royston ad in March, it bought Ericsson’s abandoned booth at Mobile World Congress (MWC) and installed a sanctuary in the public cloud. Many thought talking about the cloud at a major mobile event was a gamble. But three days after the conference began, the verdict is in: “What I heard is we saved the MWC,” Royston told Fierce.
Royston called the TelcoDR booth a “show buzz” with people “on the booth all the time,” which says something at an event that waits for less than half the usual number of attendees due to restrictions in attendance. courses related to Covid. “I have GSMA members coming and wanting to understand how this is a topic that they missed,” she said. “I think some older people at school didn’t really understand that this was a movement that had been brewing for a few years.”
“Obviously I didn’t see Ericsson’s cancellation coming, but when it did, it opened a big door for me to make it the year of the public cloud,” Royston continued. “I think there has been a small seismic change that has taken place in the telecommunications industry this week.” Indeed, almost as if it had conjured him, AT&T announced that it move their 5G network to run on Microsoft’s Azure cloud shortly after Fierce’s discussion with Royston.
The executive said conversations at the show spanned the gamut, covering discussions with newcomers on privacy and data security as well as more advanced dialogues with early adopters on “how do we put these Lego blocks together?” very quickly and let’s start getting the speed of functionality that the public cloud can bring to you.
Start from nothing
As MWC kicked off the public cloud talk, Royston said there was still a long way to go. She said many telecom providers still view the cloud as “a place to run an application, not a way to design an application.” But rather than trying to run the same workload across multiple clouds, Royston said businesses should take advantage of the unique characteristics and functionality of each public cloud to serve different applications.
“It’s not just about where that workload is running, because it’s actually pretty easy to tell we’re running in the public cloud,” she explained. “It’s a different thing to say that we have completely rewritten our entire application which is coded against the AWS technology stack and uses the services of the AWS technical stack. “
She added that she believed “we need to completely rewrite all software in the telecommunications industry,” arguing that it is largely old and based on outdated assumptions about the use of voice and data, how it works manually versus AI and how often new services would be added.
“It’s just a whole new way of thinking, writing and designing apps,” she said. “Don’t take your Model T and try to cram it into a Tesla. That does not make sense.
Royston said discussions about which public cloud providers offer the best services and tools are an advanced topic and admitted that it will likely be “years” before most of them reach this level. For now, she said, the goal is to build enough knowledge among newcomers to “hear the cattle in the middle”.
“It’s early… but it’s pretty obvious it’s going to happen,” she said of the adoption of the public cloud. “It’s not if, it’s when.”